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DeFET: A Novel CMOS Electric-Field Sensor for Lab-on-a-Chip and Biomedical Applications

Abstract

This paper presents a novel CMOS electric-field sensor, it is called the “differential electric-field sensitive field-effect transistor” (DeFET), which is based on a standard 0.18-mum Taiwan Semiconductor Manufacturing Company (TSMC) CMOS technology. The DeFET shows a sensitivity of 51.7 mV/(V/mum). This paper also describes the DeFET’s theory of operation in addition to the experimental and simulation results that confirm the DeFET’s theory of operation. Some applications of the DeFET in the area of lab on a chip and biomedical are also presented

Published in:

Sensors Journal, IEEE  (Volume:6 ,  Issue: 4 )

Yehya Ghallab, Wael Badawy, “DeFET: A Novel CMOS Electric-Field Sensor for Lab-on-a-Chip and Biomedical Applications,” IEEE Sensors Journal, Volume 6, Issue: 4, Aug. 2006, pp. 1027 – 1037.

 

HASM – my milestone in life.

In my life I have a milestone

Acronym Definition
HASM Human Airway Smooth Muscle
HASM Human Aortic Smooth Muscle (physiology)
HASM High Availability Solutions Manager (software; web-based management)
HASM Hybrid Aggressive Space Mapping
HASM High Availability Storage Management
HASM Hanford Analytical Services Management

10 Steps to Starting a Business

Starting a business involves planning, making key financial decisions and completing a series of legal activities. These 10 easy steps can help you plan, prepare and manage your business. Click on the links to learn more.

Use these tools and resources to create a business plan. This written guide will help you map out how you will start and run your business successfully.

Take advantage of free training and counseling services, from preparing a business plan and securing financing, to expanding or relocating a business.

Get advice on how to select a customer-friendly location and comply with zoning laws.

Find government backed loans, venture capital and research grants to help you get started.

Decide which form of ownership is best for you: sole proprietorship, partnership, Limited Liability Company (LLC), corporation, S corporation, nonprofit or cooperative.

Register your business name with your state government.

Learn which tax identification number you’ll need to obtain from the IRS and your state revenue agency.

Register with your state to obtain a tax identification number, workers’ compensation, unemployment and disability insurance.

Get a list of federal, state and local licenses and permits required for your business.

Learn the legal steps you need to take to hire employees.

The Importance of How You Spend Your Time Between Jobs – Various Options and Strategies You Should Think Of

With resume gaps now the norm, workers should pay attention to how they spend their time between jobs.

The reason is simple: Employers want to know how job candidates spent their time when they were out of work. Learning? Traveling? Moping? Being productive or non productive ? Planning for the future and doing things or just sitting around as if you were putting in time in a prison cell ? Unless you project the image of a can-do job seeker, you’re likely to have a tough time bouncing back from periods of unemployment.

Most job interviewers will be looking at what you doing to be productive with your time during your period between jobs.

One cannot stress the importance of demonstrating continued involvement with career-oriented activities. It’s not only critically important to the employer, but it’s important to the candidate as well . It takes away feelings of depression, discouragement and hopelessness.

To project an active, engaged attitude during a job search consider these tips for being productive when you’re out of work.

Volunteer your services . Volunteering provides “a double benefit”. In addition to giving back to a cause or organization, you get to work with people who see you in action. It becomes a great new networking environment .

Be a Leader. Join a professional organization, but don’t just attend meetings. Instead, take your involvement to the next level by serving on a board or organizing events. Through that you will often end up finding your next job .

Try taking classes . Employers are often wary about job candidates with outdated skills, especially in technical fields. If you take a class, or even begin pursuing an advanced degree, you already have a ready-made way of countering that perception as you demonstrate your engagement in the field.

Find an Internship . Those early in their careers may want to consider an internship, even if they have previously held a full-time job. The same goes for workers considering a career transition. An interneship may even help you with career transitions.

You may want to try teaching a cllass . Universities, community colleges and continuing-education programs such as in your local Y or in your local shool board often seek experienced people as well as professionals to teach classes. Aside from being a potential avenue for networking, teaching gigs look impressive to employers, positioning you as someone with expertise in your field and the ability to impart that expertise to others.

You can even try to be a Consultant to local organizations , businesses or local non-profit groups . If you are involved in a drawn-out job search try setting yourselv up as an independent consultant

Get business cards and a website. Your assignments may be small ones, but being a consultant allows you to market yourself as someone active and involved in your field.

Perhaps you should join a “Job Seekers Group”. Churches, libraries and other organizations often host groups for job seekers. These groups often serve to help people make contacts and provide support.

You should build social networks . With jobs and other commitments, many people find they don’t have time to develop the sort of social networks crucial to a productive life — and career. Often people ” get it done after they get everything else done,”

You should spend your time expanding social networks. Those connections often mean as much as professional ones during a job search. Start talking to your neighbour, and you learn they know X, Y , Z and B . It has been said by a very wise person
Raymond Strokon that if you know 5 people you know the world .

Have you ever thought of starting a business ? If you’ve ever dreamed of owning your own business, a period of unemployment may actually be the time to try to pull it off. There was a telecommunications executive who started actually initianted a Web hosting company with a number of friends during a serious time of his “between jobs “.

Now his partners have other engagements now and then, but their cooperative arrangement allows them to spend more or less time on the business as their schedules permit. And, not surprisingly, networking for tis business helps in other aspects of their careers.

Remember always to have fun . Life should not be serious. Everything always seems to work out. Remember that ” in the long run we all will be dead.”

Enjoy yourself . Play golf. Go for a run. You may even want to build something or do something that you always wanted to and never had the time before . Perhaps a rec room or a backyard gazebo . It will gives you something good to talk and think about . It can set the tone of your conversation. And conversation, whether online or off, is often the lifeblood of a productive job search.

A Right Media Mix Can Make the Difference

Branding is no longer simply about visual appeal (or the cherry in the apple pie example, as given in my earlier article). Unfortunately, many graphic design firms who position themselves as advertising agencies believe that branding your corporate identity is all about developing great looking visual solutions.

However, there is much more to branding than just looking good. Particularly in this web 2.0 eras, where a powerful web presence has become a vital ingredient of your branding strategy, developing the right media mix holds the key to building powerful brand equity.

<b>In other words, a right media mix would mean: </b>

ï Creative design solutions (the design, color, and content of your ads, marketing collateral and website enhance your brand equity, attract customers, and generate sales)
ï Web development (every product/service worth its name has a web presence these days, some have truly interactive, animated sites encouraging customer involvement),
ï Viral marketing (vitally important in todayís age of social networking, tagging, podcasting, blogs, forums, wikis and what have you)
ï Television commercial production, print media advertising (traditional media cannot be overlooked)
ï Strategic films (have become necessary elements of roadshows, exibhitions and other promotional campaigns)
ï Corporate video production (a very important tool for branding your corporate identity)
ï Direct marketing (marketing collaterals need to be just as effective and resonant with the overall branding scheme as the communicate directly with the customer)
ï Outdoor advertising (hoardings, roadshows, participations in business fairs, exhibitions, etc)

There are some interactive advertising agencies that have recognized the need of the hour – developing creative design solutions that employ user-centric investigation and involve critical and systematic thinking. User-centric means understanding of needs and priorities of end user; the clients’ customers, their channel partners, users, and brand communities.

So if you want to register your brand as one that is synonymous with customer loyalty, you must develop a complete package, keeping the customer as the prime objective and organizing product stories around the way they prefer to learn about, compare, select and confirm purchases, connecting brands and their experiences.

More info’s and free registrations (restricted to  pros), please join our live seminar

9 secrets Mark Twain taught me about advertising

ìMany a small thing has been made large by the right kind of advertising.î

Advertising is life made to look larger than life, through images and words that promise a wish fulfilled, a dream come true, a problem solved. Even Viagra follows Mark Twainís keen observation about advertising. The worst kind of advertising exaggerates to get your attention, the best, gets your attention without exaggeration. It simply states a fact or reveals an emotional need, then lets you make the leap from ìsmall to large.î Examples of the worst: before-and-after photos for weight loss products and cosmetic surgeryóboth descend to almost comic disbelief. The best: Appleís “silhouette” campaign for iPod and the breakthrough ads featuring Eminemóboth catapult iPod to ìinstant coolî status.

ìWhen in doubt, tell the truth.î

Todayís advertising is full of gimmicks. They relentlessly hang on to a product like a ball and chain, keeping it from moving swiftly ahead of the competition, preventing any real communication of benefits or impetus to buy. The thinking is, if the gimmick is outrageous or silly enough, itís got to at least get their attention. Local car dealer ads are probably the worst offenders–using zoo animals, sledgehammers, clowns, bikini-clad models, anything unrelated to the productís real benefit. If the people who thought up these outrageous gimmicks spent half their energy just sticking to the productís real benefits and buying motivators, theyíd have a great ad. What they donít realize is, they already have a lot to work with without resorting to gimmicks. Thereís the product with all its benefits, the brand, which undoubtedly theyíve spent money to promote, the competition and its weaknesses, and two powerful buying motivatorsófear of loss and promise of gain. In other words, all you really have to do is tell the truth about your product and be honest about your customersí wants and needs. Of course, sometimes thatís not so easy. You have to do some digging to find out what you customers really want, what your competition has to offer them, and why your product is better.

ìFacts are stubborn things, but statistics are more pliable.î

In advertising, you have to be very careful how you use facts. As any politician will tell you, facts are scary things. They have no stretch, no pliability, no room for misinterpretation. Theyíre indisputable. And used correctly, very powerful. But statistics, now thereís something advertisers and politicians love. ìNine out of ten doctors recommend Preparation J.î Who can dispute that? Or ìFive out of six dentists recommend Sunshine Gum.î Makes me want to run out and buy a pack of Sunshine right now. Hold it. Rewind.

ìWhenever you find youíre on the side of the majority, it is time to reform.î

Letís take a look at how these statsóthis apparent majorityómight have come to be. First off, how many doctors did they ask before they found nine out of ten to agree that Preparation J did the job? 1,000? 10,000? And how many dentists hated the idea of their patients chewing gum but relented, saying, ìMost chewing gum has sugar and other ingredients, that rot out your teeth, but if the guyís gotta chew the darn stuff, it may as well be Sunshine, which has less sugar in it.î The point is, stats can be manipulated to say almost anything. And yes, the devilís in the details. The fact is, thereís usually a 5% chance you can get any kind of result simply by accident. And because many statistical studies are biased and not ìdouble blindî (both subject and doctor donít know who was given the test product and who got the placebo). Worst of all, statistics usually need the endless buttressing of legal disclaimers. If you donít believe me, try to read the full-page of legally mandated warnings for that weight- loss pill youíve been taking. Bottom line: stick to facts. Then back them up with sound selling arguments that address the needs of your customer.

ìThe difference between the right word and almost right word is the difference between lightning and a lightning bug.î

To write really effective ad copy means choosing exactly the right word at the right time. You want to lead your customer to every benefit your product has to offer, and you want to shed the best light on every benefit. It also means you donít want to give them any reason or opportunity to wander away from your argument. If they wander, youíre history. Theyíre off to the next page, another TV channel or a new website. So make every word say exactly what you mean it to say, no more, no less. Example: if a product is new, donít be afraid to say ìnewî (a product is only new once in its life, so exploit the fact).

ìGreat people make us feel we can become great.î

And so do great ads. While they canít convince us weíll become millionaires, be as famous as Madonna, or as likeable as Tom Cruise, they make us feel we might be as attractive, famous, wealthy, or admired as weíd like to think we can be. Because thereís a ìLittle Engine That Couldî in all of us that says, under the right conditions, we could beat the odds and catch the brass ring, win the lottery, or sell that book weíve been working on. Great advertising taps into that belief without going overboard. An effective ad promoting the lottery once used pictures of people sitting on an exotic beach with little beach umbrellas in their cocktails (a perfectly realistic image for the average person) with the line: Somebodyís has to win, may as well be you.î

ìThe universal brotherhood of man is our most precious possession.î

Weíre all part of the same family of creatures called homo sapiens. We each want to be admired, respected and loved. We want to feel secure in our lives and our jobs. So create ads that touch the soul. Use an emotional appeal in your visual, headline and copy. Even humor, used correctly, can be a powerful tool that connects you to your potential customer. It doesnít matter if youíre selling shoes or software, people will always respond to what you have to sell them on an emotional level. Once theyíve made the decision to buy, the justification process kicks in to confirm the decision. To put it another way, once theyíre convinced youíre a mensche with real feelings for their hopes and wants as well as their problems, theyíll go from prospect to customer.

ìA human being has a natural desire to have more of a good thing than he needs.î

Ainít it the truth. More money, more clothes, fancier car, bigger house. Itís what advertising feeds on. ìYou need this. And you need more of it every day.î Itís the universal mantra that drives consumption to the limits of our charge cards. So, how to tap into this insatiable appetite for more stuff? Convince buyers that more is better. Colgate offers 20% more toothpaste in the giant economy size. You get 60 more sheets with the big Charmin roll of toilet paper. GE light bulbs are 15% brighter. Raisin Brain now has 25% more raisins. When Detroit found it couldnít sell more cars per household to an already saturated U.S. market, they started selling more car per caróSUVs and trucks got bigger and more powerful. Theyíre still selling giant 3-ton SUVs that get 15 miles per gallon.

ìClothes make the man. Naked people have little or no influence on society.î

Who gets the girl? Who attracts the sharpest guy? Who lands the big promotion? Neiman Marcus knows. So does Abercrombie & Fitch. And Saks Fifth Avenue. Why else would you fork over $900 for a power suit? Or $600 for a pair of shoes? Observers from Aristotle to the twentieth century have consistently maintained that character is immanent in appearance, asserting that clothes reveal a rich palette of interior qualities as well as a brand mark of social identity. Hereís where the right advertising pays for itself big time. Where you must have the perfect model (not necessarily the most attractive) and really creative photographers and directors who know how to tell a story, create a mood, convince you that youíre not buying the ìemperorís clothes.î Example of good fashion advertising: the Levis black-and-white spot featuring a teenager driving through the side streets and alleys of the Czech Republic. Stopping to pick up friends, he gets out of the car wearing just a shirt as the voiceover cheekily exclaims, “Reason 007: In Prague, you can trade them for a car.”

More info’s and free registrations (restricted to pros), please join our  live seminar

Networking for Success: The 3 Phases of Small Talk

In my mind, small talk basically consists of 3 phases:
<ol><li>The ice breaker</li>
<li>Get to know you better</li>
<li>Graceful exit</li>
</ol>So letís go ahead and briefly touch on each phase and in turn give you some concrete takeaway strategies that you can apply immediately for each.

<b>Phase 1: The Ice Breaker</b>
So you attend a networking eventÖ you make eye contact with someone you want to meet, you approach them and introduce yourselfÖ now what?

Well having a few powerful, open-ended ice breaker questions should certainly do the trick. For example:
<ul><li>A tried and true ice breaker is the proverbial, ìSo Jeff, what do you do?î In other words ìJeff, what business are you in? Now people love talking about themselves and their business so the idea here is to get them started talking. Most people also love to hear the sound of their own voice so the ice breaker question is critical and essentially sets the tone and potential for the conversation.</li>
<li>Another good ice breaker could be, ìSo Jeff, what brings you here today?î</li></ul>
Now notice on these sample ice breaker questions Iíve repeated the personís name. First off by doing this it will help burn that personís name into my head so I donít forget it. Secondly, people love the sound of their own name ñ so donít be afraid to use it throughout your conversation.

<b>Phase 2: Get To Know You Better</b>
Depending on the results of the ice breaker questions you should by now be able to determine whether or not it makes sense to get to know this person better. If not, simply skip this phase and go into your graceful exit. But if you do see a synergy here, by all means try some of these again open-ended, getting to know you better questions:
<ul><li>So Jeff, how did you get into that business?</li>
<li>What types of challenges keep you up at night?</li>
<li>Jeff, help me out here, draw me a mental picture, what does success look like for you and your business?</li>
<li>Whatís new in your industry these days? Any events or trends that are shaping it?</li></ul>
Now you can use one, two, all of these questions, or more if the situation permits. However, be careful here not to dominate and monopolize someoneís time. If youíre at a networking event, thereís a good chance that theyíre there to network and meet other people as well, so it may make sense to go to the graceful exit phase and encourage that you two get together in the near future.

<b>Phase 3: Graceful Exit</b>
Itís vastly important how you leave a conversation ñ as this is the last impression you make on that person. Weíre not looking to create any animosity here by rudely blowing someone off. The key here is as this phaseís title states, is to exit gracefully.

A key difference between the types of questions or statements you make in this phase as opposed to the previous two phases is that now you shift to using close-ended ones. For example:
<ul><li>Introduce the person to someone else that may be of interest to them and then politely excuse yourself. The dialogue can go something like this: ìHey Cindy Iíd like you to meet Jeff. Jeffís in the xyz industry as well and I just felt that you two should meet.î Now they exchange pleasantries and you immediately exit the conversation by saying something like, ìWell you two probably have a bunch to talk about. Cindy Iíll catch up with you later and Jeff, it was great meeting you.î</li>
<li>Another example of a graceful exit may be: I can certainly see some synergy between what you and I do. Can I give you a call next week to set up some time to talk further?</li>
<li>Or, itís been great meeting you, will I see you at future meetings?</li>
<li>And lastly, wow, this is quite an event donít you think? Well we should probably keep movingÖ it was great meeting you Jeff!</li>
</ul>

So now you’re aware of and armed with some actual strategies for the 3 phases of small talk. The key now is to get in the game and practice, practice, practice and you too can see the results you would like for your business.
<br>
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Network Marketing Training — Arm Your New Distributors for Success

Whether it is nobler in the mind to suffer
The slings and arrows of outrageous fortune
Or to take arms against a sea of troubles,
And by opposing end them.î

– William Shakespeare, Hamlet, Act III, Scene i (58-90)

Hamlet may not have been talking about network marketing, but his words do apply. Almost every network marketer has experienced the ìslings and arrowsî of the naysayers, those often well-meaning friends and relatives that stand in the way of our making an ìoutrageous fortune!î Experienced network marketers, clothed in the armor of past success, are less vulnerable to outside influences. The new distributor, however, is vulnerable, and that ìsea of troublesî can act as a barrier to reaching their true potential.

What did the knights of old do to prevent an injury? Thatís right ñ they armed themselves. Their armor was heavy and cumbersome, and they needed a squire to help them prepare for battle. Well, the same is true for your new distributors. While the armor they must use is less cumbersome than that of the knights, you must help them arm themselves for success. In other words, you must be their squire.

What do I mean by arming for success?

When a new distributor joins your network marketing organization, they are moving into an environment that demands strong armor. There are a lot of ìslings and arrowsî that can hurt their chances for success and create a sea of troubles — of doubt, disbelief, even failure.

As Rich Dad, Poor Dad author Robert T. Kiyosaki points out, most people in this world are afraid to experience success. They are held back by negative thinking, and consequently suffer the pain of mediocrity. Because they have not been armed for success, and are more focused on security and survival, they subject themselves to a life of servitude and poverty and being someone elseís employee.

Arm your new distributors from negative thinking and potential disaster. How? By understanding why so many people are negative about network marketing and the prospects of the success it can bring.

Letís face it. There are a lot of people out there that do not want you to become successful. When you are successful, you point out the lack of success in their lives. When you take away any excuses theyíve been hanging onto and you force them to look at their lives as they really are, it makes them very uncomfortable. Youíve heard of the expression ìMisery loves company.î Well, itís true.

Doug Firebaugh, network marketing guru, calls it the “Unspoken Understanding,” which is simply the silent agreement that most people have with each other, namely ìdon’t mention my mediocre life, and I won’t mention yours.î Your success and the success of your new distributors, just points out the naysayersí mediocrity.

Leaders help others. If you are going to be successful in network marketing, you must arm your new distributors against people who will try to convince them their business won’t work. Show your downline you want them to be successful. Encourage them. Show them how the most successful network marketers have achieved their success, and teach them to model those attitudes, habits, and actions. Remind your distributors that they are the CEO of their lives. Arm them with the power of positive thinking so they donít let others live their lives for them with their negative attitudes.

To paraphrase Hamlet, by opposing negative thoughts, we end them.

Network Marketing the Simple Way

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